04. BLOOMSCAPE

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AD CAMPAIGN

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PREMIERE PRO
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FRESCO
Bloomscape is a conceptual campaign designed to reframe plant care through the lens of parenting—showcasing plants so easy, they practically raise themselves. Built around the central tagline, the identity combines clean design, playful visual metaphors, and relatable humor to appeal to a wide audience of new and seasoned plant owners alike.

Each ad places houseplants in classic childhood settings—on playground slides, with building blocks, or at the dinner table, positioning them as effortlessly independent. A bold, legible typeface and simplified digital illustrations emphasize clarity and charm, making the campaign both accessible and memorable.

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